Mavsotech’s experience across the entertainment ecosystem allows us to help our clients integrate client and server-side technologies while integrating to an ever expanding device market.
There are significant opportunities to develop new audience measurement standards and technologies for the new platforms (CTV, FAST Channels) where programmatic advertising technology will streamline buying and selling of ad placements at scale. Enhanced data analytics inherent in newer, data-rich platforms, give providers the ability to harness and analyze data to drive personalized ad experiences. The ad tech industry is also evolving with the ubiquity of artificial intelligence (AI) and machine learning (ML) algorithms that allow for real time optimization based on interactions, preferences and contextual factors, as well as enhanced data analytics and personalization. While new opportunities abound for ad technology, revenue from legacy systems is still the backbone of ad revenue for most service providers. New technologies can be leveraged to evolve and drive more efficiency and revenue from placement purchasing and scheduling, ad delivery, ad response measurement, and personalization.
The ad tech industry requires experienced subject matter expertise to maintain existing linear and VOD ad insertion technologies, as well as finding ways to leverage new approaches like artificial intelligence and machine learning to scale and more efficiency monetize existing and new content platforms. This is what Mavsotech provides.
Deep domain expertise developed through decades of experience with global providers in video ad insertion and measurement technology allows us to deliver solutions that meet the specific goals of video and broadband service providers. Our understanding of industry dynamics, regulatory requirements, systems integration challenges, and technological trends enables us to craft strategies and implement solutions that are both innovative and practical. Our expert team brings a wealth of experience, insights and hard-learned lessons, ensuring that each solution is designed to maximize monetization, operational efficiency, and customer satisfaction.
